Large News Media Company

Large News Media Company

Large News Media Company

I am the Lead UI/UX designer for our agency's biggest client, a large news media company with 300k+ users.

Role & Responsibilities:

UI/UX Design Lead

  • Lead design process for new features & ongoing design needs
  • Final UI designs
  • UX research (mainly through Maze)
  • Design handoff to Dev
  • Uphold design standards & best practices

Accomplishments

  • Improved Design processes by creating a template to help define the problem we are trying to solve.
  • Introduced standards and practices for the design handoff process including robust documentation, full working prototypes, and core element specs.

Design Projects Completed:

  • "Shop"- In-app e-commerce experience.
  • "Discuss"- a community feature for people to have discussions.
  • Podcasts & Audiobooks- company is adding these in-app.

Tools

  • ClickUp
  • Notion
  • Google Docs & Sheets
  • Figma

Ongoing Deliverables:

  • Project Briefs (Problem Alignment)
  • User Flows (Solutions Alignment)
  • Sketches & Wireframes
  • User Tests & Results
  • Final UI Designs
  • Design Handoff & Documentation
  • Design QA

Design Projects In-Progress:

  • Design System
  • Ipad Redesign

*All Designs are white labeled and filled with fake content to protect client privacy

Discuss Feature: connecting users with the brand personalities

Shop: In-app e-commerce. Keep all sales in house, less dependent on 3rd parties